Sunday, 24 February 2013

Rip The Runway UK 2013 with Amor Magazine

So today; I, along with Sachan, went to the most esteemed and independent event of the AW13 fashion season ... 
Rip the Runway UK presenting ODF Clothing AW13 with Trendset UK.

A background of ODF Clothing: Created in 2007, merging the classic preppy look with contemporary fashion, creating a simple yet effective collections. 
It sticks to the norm as well as challenges and sometimes 'rebel' the strict codes of fashion, yet still staying to to the brand's famous moto "standing in to stand out".
A description by ODF Clothing on their brand "As a company it continues to explore internal qualities to the fashion industry, ranging the business market with fresh ideas and holds intentions of being distinguished for being a unique and talented establishment."

So here is what I caught from the collection. I recently bought a new lense and thought that it should make it's debut at the event, if I say so myself, the photographs didn't look half bad ! Might have to use this lense more often ! lol





 
 




 So as you can see, there are practically any piece for any occasion from their new collection, I'm in love with the neon knit with leather sleeves! Plus did you look at them kids ? - ADORABLE ! In addition, it was lovely to still see the use of print, and colors like deep orange and purple's within the collection. 

Loved what Trendset UK and ODF Clothing produced for this fashion show; technically, it was a TASTER, as the grand #RipTheRunwayUK2013 shall commence in June of this year ... won't say so much about what it is about except, follow @riptherunwayuk, @trendsetuk and @amormagazine for more ;) . Our evening was more a preview, and networking at the same time; yet I still had a smashing time with the Amor team.

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