Monday, 31 October 2011

Primark : Bags to Riches !!!!

If your wondering what on earth I am talking about then read on :

Today, the popular retail chain that is known as 'Primarni' (Primark) has opened a concession in Selfridges’ located in the Bullring in Birmingham, with another outpost opening in the group’s Trafford Centre store in Manchester on 19 November.

/e/d/c/PrimarkMens.jpgQuote : ‘We are proud to offer our customers an outstanding selection of desirable brands, from high-street to luxury,’ Jeff Johnson, general manager at Selfridges Trafford, said in a statement. ‘Primark is one of the high street brands we have added to our fashion selection with a special edit of their most exciting menswear.’

I think this is rather a good idea for the concession to be in Selfridges because its not like the consumers for Selfridges don't buy from Primark (and the other way); and its not the first time that Selfridges have added high street retail stores in theirs (H&M is the recent concession to be opened in London Selfridges). So why not have the Primark range sit alongside Selfridges designer label brands such as Hermes and Alexander McQueen?  Plus it will show others that the unique collaboration further strengthens Primark’s proposition on the UK high street and will stop people degrading their products.

Primark lookbook image of a model in a suit
A Primark spokesman says: “We are pleased to confirm that Primark and Selfridges, the world’s leading department store, are coming together in a partnership where the iconic store will host an edited selection of menswear products.

Unfortunately, there are currently no plans for Selfridges’ flagship store on London’s Oxford Street to offer Primark wares, or for the partnership to extend to womenswear. 

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