Wednesday, 23 May 2018

Logo mania post Gucci

From the iconic double C by Chanel to the monogram of Louis Vuitton passing through Gucci and Balenciaga, the trend is logomania.

I don’t know about you guys, but I never thought I would see what the world of fashion will re birth a luxury brand delving into logo mania post Gucci. Gucci came, lived and seat on the throne of logo and excess - but Fendi is coming for edges. Amazing to observe influencers and celebrity’s of certain backgrounds wearing full Fendi logo outfits.

If a few years ago it was cool to hide the name of the brand that was worn (see Margiela or Naomi Klien's book "No logo"), today the  absolute must is to show it.


 The iconic "FF" ("Fun Fur") designed by Karl Lagerfeld, creative director of womenswear, in 1965, in the square formula created in 1974, return to the protagonists and invade raincoats, parkas, hooded sweatshirts, bomber jackets, shoes (Rockoko boots, sandals, slides and sneakers), sunglasses, mink pendants and iPhone X covers.


 I just find it amazing how fashion is communicated throughout hip hop culture into pop culture.

What are your thoughts?

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