Wednesday, 31 August 2011

River Island AW11 Ad Campaign

As part of RI first ad campaign in five years, they have filmed mini trend movies to help us get close and  understand the key looks of the upcoming trends (Thank you River Island :D)

Autumn/Winter 11 presents electric trends with SERIOUS amount of fun. The trends we have are :

The seventies fashion is DEFINITELY consisting of glamour and fun from river island. Its not like what everyone perceives seventies to be with whole 'studio 54' and etc.... more like a Michelle Pfeiffer from Scarface look.

The look is definitely classic with great colours,fluid silhouette EXPENSIVE looking (for affordable prices). For men we see shiny fitted suits and amazing tailoring .

Inspired by the famous female icons from the 60's which we love. Its more boy-ish, clean cut and involves a lot of tailoring, London boy allows all females to basically act like boys, it shows that style is not always about absolutely glamorous by dressing us 'girly' because the collection consists of items like blazers, and the skinny pants. Androgyny is ESSENTIAL for pulling off this look.

Within this trend, there is also a girly style which consists of simply, easy and chic. With shift dresses it definitely gives the nod for mod. It can suit most body shapes and be worn practically anywhere

With this trend, you can explore the beauty of urban and bohemian influences and let the style of a world traveller begin.
For guys, its more about the hunter. There are a lot of accessories like scarfs and hats that are a MUST BUY and sleeveless jackets.

It all about mixing the different fabrics, textures and layering. In this collection, there are some beautiful hand-knitted pieces and the sandals are a MUST HAVE !!!

Follow the link to see the trend movies, shop the campaign and the trends as well -

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