Tuesday, 29 November 2011

H&M Announces New Collaboration

H&M is proud to announce that they for spring 2012, they will collaborate with the designer of Italian brand Marni.
Famous for original prints and inventive spirit, the brand is one of fashion’s most-loved labels, and its Founder and Creative Director Consuelo Castiglioni has created for H&M a spring collection for both women and men which capture the essence of Marni.
The collection will be available from March 8, 2012 worldwide and online, just like previous collaborations (Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin, and most recently Versace) the collection features both clothing and accessories all at H&M’s prices, meaning everyone will have the chance to enter Marni’s world.

Womenswear consists of vivid, bold prints and involves a lot of colour. The silhouettes are all classic Marni staples containing full pleated skirts, dresses, cropped trousers and jacquard knit. The fabrics range from silk to crisp cotton poplin. Another addition to the collection are the accessories, shoes, bags and jewellery that completes the Marni look.

For menswear, I would definitely say how the relaxed approach with colours and fabrics which are softened (compared to the loud colours for womenswear) put a stamp on how the collection reflect the true Marni brand. Again, print is used which is  subtle, creating as a lining and also containing a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics.

Source: H&M

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